This Privacy Policy explains the policies of Applied Energetics on the collection and use of the information we collect when you access https://appliedenergetics.com (the “Service”). We are committed to transparency and compliance with applicable privacy laws. This Privacy Policy describes your privacy rights and how you are protected under privacy laws.

By using our website, you agree to this Privacy Policy. Google Analytics 4 is used only if you allow analytics / measurement cookies through our cookie preferences; until then, the Google Analytics tag is not loaded on your device. If you do not agree to this Privacy Policy, please do not use our website.

Applied Energetics is authorized to amend this Privacy Policy at any time without prior notice and will post the revised Privacy Policy on the https://appliedenergetics.com website.

Collection and use of your personal information

Information we collect

In addition to the information you choose to provide, we use Google Analytics 4, a web analytics service offered by Google LLC (“Google”), for https://appliedenergetics.com. It is implemented with Google’s Google tag (gtag.js) and measurement ID G-PC3EFK6Q2L.

Google Analytics loads only if you opt in to analytics / measurement cookies in our cookie banner (or cookie settings). Until you do, we do not load Google Analytics in your browser. We do not use Google’s optional “Consent Mode” parameters in our tag; instead, we rely on not loading Google Analytics unless you opt in to measurement cookies.

In our Google Analytics property, Enhanced measurement is turned off. We use Google Analytics 4 primarily to understand page views and general site traffic (for example, how often pages are viewed and referring pages). As with normal website analytics, Google may also process technical information typical of a page request (such as browser and device characteristics and coarse location derived from IP), as described in Google’s documentation for Google Analytics 4.

Google Signals is disabled for this property. We have not linked this Google Analytics property to Google Ads, Search Ads 360, BigQuery, or other Google products, and we do not use Google Analytics to build advertising audiences or remarketing lists in Google Ads from this property.

Data retention: In Google Analytics, we have set event data retention to 2 months and user-level data retention to 14 months (settings may be described slightly differently in the Google Analytics interface). Retention and deletion are ultimately governed by Google’s systems and terms as updated from time to time.

Google’s use of information is described in the Google Analytics Terms of Service and Google’s Privacy Policy. You can change analytics cookies anytime using Cookie settings on our website. You may also install Google’s Google Analytics Opt-Out Browser Add-On (availability depends on your browser and Google’s current offering).

How we collect information

https://appliedenergetics.com collects information when you interact with our website—for example, when you submit a form, when strictly necessary cookies are used to operate the site, or when you accept analytics / measurement cookies, which determines whether Google Analytics 4 is activated in your browser.

Information you voluntarily provide (for example, through contact forms or email) is kept only as long as needed to respond to your request, manage our relationship with you, and meet reasonable business and legal needs, unless a longer period is required by law.

If you allow analytics / measurement cookies, usage data processed in Google Analytics 4 is kept according to the settings in our Google Analytics account: two (2) months for event-level data and fourteen (14) months for user-level data, as implemented and measured by Google’s systems (and as those settings may be updated from time to time).

We may keep information longer when needed for legal, regulatory, tax, accounting, or similar record-keeping and reporting obligations.

Information that does not reasonably identify you (for example, aggregated statistics) may be kept indefinitely.

How we use your information

https://appliedenergetics.com may use your information for the following purposes:

• To respond to business inquiries and communicate with you (in the case of identifying information expressly provided by you in response to prompts on our website).
• Providing and maintaining our website, as well as monitoring the usage of our website.
• Administration information. Your Personal Data will be used as part of the operation of our website Administration practices.

Third-party sharing

If you allow analytics / measurement cookies, usage information may be processed by Google through Google Analytics 4 for the purposes in this Privacy Policy. We do not link that Google Analytics property to Google Ads or other advertising platforms for data export from Google Analytics as described above. Google’s processing is subject to Google’s terms and policies.

If you choose to provide such information when you submit forms or otherwise provide information, you are giving Applied Energetics permission to use, share, and store that information in a manner consistent with this Privacy Policy.

Your information may be disclosed for additional reasons, including:

• Complying with applicable laws, regulations, or court orders.
• Responding to claims that your use of our website violates third-party rights.
• Enforcing agreements you make with us, including this Privacy Policy.

Cookies

Cookies are small text files that are placed on your computer by websites that you visit. Websites use cookies to help users navigate efficiently and perform certain functions. Cookies that are required for the website to operate properly are allowed to be set without your permission. All other cookies need to be approved before they can be set in the browser.

Strictly necessary cookies. These cookies are required for core website functionality (for example, security, load balancing, cookie consent storage, and basic operation of the site). We do not use them to run Google Analytics 4; analytics uses the performance / measurement category above.

Performance cookies. Performance cookies are used to see how visitors use the website, e.g. analytics cookies. Those cookies cannot be used to directly identify a certain visitor.

You can change your consent to cookie usage by modifying the cookie settings on our website.

Performance (analytics cookies)

First-party cookies on .appliedenergetics.com are set only after you accept analytics / measurement cookies.

_ga

• Name: _ga
• Provider: Google LLC
• Domain: .appliedenergetics.com (first-party)
• Typical maximum duration: 2 years
• Description: Used by Google Analytics 4 to distinguish visitors (stores a randomly generated client identifier).

_ga_PC3EFK6Q2L

• Name: _ga_PC3EFK6Q2L
• Provider: Google LLC
• Domain: .appliedenergetics.com (first-party)
• Typical maximum duration: 2 years

Description: Used by Google Analytics 4 to maintain session state for the property.

Security

Your information’s security is important to us. https://appliedenergetics.com utilizes a range of security measures to prevent the misuse, loss, or alteration of the information you have given us. However, because we cannot guarantee the security of the information you provide us, you must access our website at your own risk.

Applied Energetics is not responsible for the performance of websites operated by third parties or your interactions with them. When you leave this website, we recommend you review the privacy practices of other websites you interact with and determine the adequacy of those practices.

Contact us

For any questions, please contact us through the following methods:

Applied Energetics
9070 S. Rita Road, Suite 1500
Tucson, AZ 85747

Email: sales@appliedenergetics.com